Thanks for having me! I’m a communication consultant by day and content creator by night (or, more precisely, after my children have gone to bed).
For three or four days a week, I spend about 2-3 hours creating new content. One evening is usually reserved for shooting new content, another one for editing the shots, and then, on the third evening, I prepare posts.
Uli works for an agency that helps companies with their digital communications. Content strategies, social media, ad campaigns, as well as web projects and brand building are all areas of his expertise
As a Head of Digital Communications, I advise brands and other clients on how they can take their comms to the next level. As you can imagine, that requires a lot of project management, conceptual work, and coordination.
The evening is when I create content for my own channels. I run a website (in German) that covers tips and tricks for digital communication. Currently, I am focusing my efforts on my Instagram account @ulresch, where I post product shots as well as pics of my setup.
As soon as Uli built a following on Instagram, the first companies approached him to promote their products. “As a result, I got some pretty awesome products in exchange for Instagram featuring”
Having studied technical journalism and PR ten years ago, I developed a great passion for technology. During my studies, I created my first website — a blog about social media and digital technology.
Since then, I have been fascinated by everything that is digital, and in the best case has to do with mobile technology.
About four years ago, I began taking pictures. So it was only a matter of time before I combined these two hobbies. In fact, my current Instagram channel was born from this experience.
Due to the pandemic, I started working from home in March 2020 without any setup at all. The only thing I had back then was my MacBook Pro. No monitor, no keyboard, no mouse.
I am an avid multitasker, so I love working on several windows at once.
This is something you can’t do on a laptop alone. So about a year ago, in summer 2020, I started to build my entire setup from scratch.
